Cinemagraphy is a new technique for subltle animation of gif. images.  Here is my first one:

Its a lot of fun to think of the possibilities with this photo/animation technique.  The photo here is at the begenning of the Chinese New Year fireworks diplay from a bus in Hong Kong.  Check out some very impressive ones here:

http://www.icanbecreative.com/30-moving-cinemagraphs-a-mesmerizing-technique.html